Not only does Tailwind help schedule pins for a later time, but they also take all the guesswork out by finding Pin times that are ideal for YOUR audience. Go check them out if it’s something you’re considering. That’s personally how I learn best but if that’s not your thing, their blog is a wonderful resource too! And they’re not stingy with their knowledge, you don’t have to even be a member to access these resources. But, if you DO require a little extra assistance, they have so many wonderful user resources, my favorite being the informative videos. It’s super user-friendly and as long as you have basic computer knowledge, it’s fairly simple to navigate. Insert Pinterest scheduling with Tailwind. But as a content creator, you want to get your wonderful content that you’ve worked so hard on out to the masses while being careful not to bombard your followers or come off spammy. As a normal user, you pin what you like, simple as that. When I began pinning for ST, I really had no idea what a choreographed dance it could be. Pinterest’s algorithm likes to see that business accounts aren’t just pinning from their own website! Pin Scheduler Yes, we pin more than just our own content! Which is really important for your growth. Each week we try and add about 200 pins, about three-quarters of that ends up being our content and the rest is beautiful things we’ve found on the internet that week. Of the time she spends pinning each week, 20% of it would be live pinning and 80% is spent scheduling pins. She’s on top of our editorial calendar, she fills in the spreadsheet, and does all the live pinning and scheduled pinning.
We found that having just one person take care of this task was best. Shea is our dedicated editor that runs Pinterest and has for the past 5 years. A place to mark if the content was sponsored.A place to mark the individual boards and the group boards.A place to record that it’s been pinned 3x.The next two dates it needs to be pinned.How do we keep track of this you ask? We have an insanely detailed spreadsheet, similar to the screenshot below which contains the following: By 8 weeks we usually see healthy pin interaction and the images that are most repinned, we then make a note of as well for the future. We found that slowly and constantly adding our images this way ensures maximum exposure for our content. We pin an array of the images to different boards so that we aren’t spamming our followers or clogging up our boards unnecessarily. We don’t, however, pin ALL the images from each post 3 times. The third time it gets pinned is 8 weeks later. The second time it gets pinned is 3 weeks later. The first time it gets pinned is the week it goes live on the blog. In a nutshell, we pin all the content we create (including sponsored posts) 3 times over an 8 week period. Here is exactly what we’ve done to build our Pinterest following to over 180,000 with over 10 million monthly viewers. I think I joined in 2012 and since then my team and I have honed a “pinning schedule” that allows us to make the most of the content we create and share on the platform. I quickly realized it’s power when I started to see recipes, home ideas, craft projects, and wedding inspiration. At first, I thought I was only going to pin things that were turquoise, LOL, silly me. I remember when Pinterest first came out, you had to be invited by a friend to join and I totally didn’t get it.
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